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    • [수산 > 해외시장분석센터]2021-10-01 15:12:36/ 조회수 11253
    • 중국 소비자, 참치 캔에 대한 수요 증가 추세
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    • 최근 중국 소비자들이 소득 향상에 따른 외식용 참치에 대한 선호도가 높아지고 있다는 기사가 발표된적이 있습니다. 이번에는 참치 통조림에 대한 수요도 증가하고 있다는 기사가 발표되었습니다. 이 조사는 Boshi 컨설팅에서의 연구 결과입니다. 중국의 참치 통조림 수요는 2014년 이후로 빠르게 증가하고 있습니다. 초기에는 자국산을 중심으로 소비했으나 최근에는 수입산에 대한 선호도도 높아지면서, 수입산 역시 차지하는 비중이 높아지고 있는 상황입니다. 슈퍼마켓과 온라앤 채널을 통해 판매되고 있으며, 젊은층은 온라인 채널을 선호하는 것으로 나타났습니다.

      https://atuna.com/news/chinese-consumers-strong-like-for-imported-canned-tuna
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