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- [수산 > 해외시장분석센터]2023-11-06 15:56:24/ 조회수 2524
- ALDI UK, 지속가능 수산물의 달 기념 프로모션 진행
- 영국의 대표 리테일러인 ALDI UK가 지난 9월 MSC 영국사무소에서 지정한 지속가능 수산물의 달(Sustainable Seafood September)을 기념하여 프로모션을 진행하였습니다.
ALDI UK는 MSC와 협력하여 여러 매장에서 다양한 MSC 인증 수산물 제품을 홍보하고 있는데요. 영국에서 가장 많은 MSC 에코라벨 제품을 판매하는 ALDI UK는 이번 프로모션을 통해 고객에게 지속가능 수산물을 선택하는 방법과 함께 그 중요성을 다시 한번 강조했습니다.
ALDI UK 관계자는 “우리는 고객들이 쇼핑을 할 때 보다 환경 친화적인 선택을 하기를 원한다는 것을 알고 있으며, 이것이 우리가 비즈니스에 있어 친환경적이면서도 새롭고 혁신적인 방법을 항상 찾고 있는 이유입니다.”라고 밝혔습니다.
한편, 올해 처음으로 진행된 MSC 영국사무소의 지속가능 수산물의 달은 소비자 인식 개선을 위해 어업 / 리테일 / 푸드서비스 / MSC 앰버서더 등 전 분야의 MSC 파트너들이 참여하는 월간 지속가능 수산물 홍보 캠페인입니다.
https://www.seafoodsource.com/news/foodservice-retail/aldi-uk-promoting-marine-stewardship-council-certified-products-through-september
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