본문내용 바로가기 메인메뉴 바로가기 서브메뉴 바로가기
홈연구정보연구보고서기본연구

기본연구

공공누리 공공저작물 자유이용허락

한국해양수산개발원 연구발간물 보호 저작물은 '공공누리' 출처 표시, 상업적 이용금지, 변경금지 조건에 따라 이용할 수 있습니다.

기본연구 상세보기
우리나라 컨테이너 항만의 마케팅 전략수립에 관한 연구
구분 기본1998-12 발간일 1998-12-01
공공누리 제 4유형 연구책임자 하동우
전문

As the domestic and international competition between ports has intensified recently, port marketing has become increasingly important to the port competitiveness. In order to develope the ports of Pusan and Kwangyang as hub ports in the North-east Asian region, the Korean government makes every effort to enhance the port competitiveness through the improvement of facilities and efficient operation. In this regards, marketing is of the immediate necessity in Korean container ports.

In this study, existing theories of port marketing were reviewed. This study also surveyed the status quo of port marketing in Korea and marketing strategies of foreign container ports. Then, based on the analysis of SWOT(strengths, weaknesses, opportunities and threats) of Korean container ports, 4P`s strategies of port marketing mix were formulated and recommended.

기본연구 상세보기
우리나라 컨테이너 항만의 마케팅 전략수립에 관한 연구
구분 기본1998-12 발간일 1998-12-01
공공누리 제 4유형 연구책임자 하동우
전문

As the domestic and international competition between ports has intensified recently, port marketing has become increasingly important to the port competitiveness. In order to develope the ports of Pusan and Kwangyang as hub ports in the North-east Asian region, the Korean government makes every effort to enhance the port competitiveness through the improvement of facilities and efficient operation. In this regards, marketing is of the immediate necessity in Korean container ports.

In this study, existing theories of port marketing were reviewed. This study also surveyed the status quo of port marketing in Korea and marketing strategies of foreign container ports. Then, based on the analysis of SWOT(strengths, weaknesses, opportunities and threats) of Korean container ports, 4P`s strategies of port marketing mix were formulated and recommended.

이전글, 다음글 읽기
이전글 컨테이너항만의 물류경쟁력 국제비교
다음글 수산물 산지실명제의 도입방안에 관한 연구