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A Study on the Strategy to Make South Korean Ports as the Temperature-humidity sensitive Freight Hub
Report No. 2016-13 Research Manager Un-Kyung,Lee
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Summary


○ Temperature-humidity sensitive freight is defined as the cargo which should be safely transported with specific temperature and humidity being kept through the entire supply process from production to consumption for the sake of the quality of products
○According to the analysis result of logistical environmental changes of temperature-humidity sensitive freight, the market for temperature-humidity sensitive freight is growing faster than other industries. This is attributable to advanced countries’ increasing interest of healthcare products, rising consumption of emerging markets and increasing interest to food safety.
○ The study conducts the analysis of global export-import logistics process, the analysis of foreign cases and expert consultation. The result shows that 23 products are selected for the temperature-humidity sensitive freight that Korean ports are able to attract, including coffee/cocoa, semiconductor/electronic devices, frozen beef, frozen seafood, cosmetics, wine etc.
○ Among 23 products to be attracted to Korean ports, a business model and attraction strategies are established for coffee and frozen seafood with higher feasibility by utilizing Business Model Canvas methodology
  - There are four business models for coffee; a logistical hub for storing ‘One + One’ coffee beans, a logistical hub for processing green bean for Asia, a logistical hub for selling coffee for the world, and a cultural center for Asia’s representative coffee.
  - As for frozen seafood, two business models are extracted; a logistical hub for global frozen seafood and a logistical hub for Asia’s representative frozen seafood.
  - In order for Korean ports to become a logistics hub for Asia, it is necessary to secure raw materials from various production areas, develop them into value added products and export to overseas through small packaging, distributing and processing to meet the customers’ needs.
  -While ports, port hinterlands and clusters of port cities are organically connected, it is necessary to establish a system which provides manpower, technology and resources through necessary training for manpower and technological development.
  - Successful operation of logistics hub built in ports requires control tower for commanding decision making and anchor companies that are able to attract relevant companies (trading companies and manufacturing firms etc). It also requires an aggressive marketing strategy to make them into a brand.

Research Project Report 상세보기
A Study on the Strategy to Make South Korean Ports as the Temperature-humidity sensitive Freight Hub
Report No. 2016-13 Research Manager Un-Kyung,Lee
File

Summary


○ Temperature-humidity sensitive freight is defined as the cargo which should be safely transported with specific temperature and humidity being kept through the entire supply process from production to consumption for the sake of the quality of products
○According to the analysis result of logistical environmental changes of temperature-humidity sensitive freight, the market for temperature-humidity sensitive freight is growing faster than other industries. This is attributable to advanced countries’ increasing interest of healthcare products, rising consumption of emerging markets and increasing interest to food safety.
○ The study conducts the analysis of global export-import logistics process, the analysis of foreign cases and expert consultation. The result shows that 23 products are selected for the temperature-humidity sensitive freight that Korean ports are able to attract, including coffee/cocoa, semiconductor/electronic devices, frozen beef, frozen seafood, cosmetics, wine etc.
○ Among 23 products to be attracted to Korean ports, a business model and attraction strategies are established for coffee and frozen seafood with higher feasibility by utilizing Business Model Canvas methodology
  - There are four business models for coffee; a logistical hub for storing ‘One + One’ coffee beans, a logistical hub for processing green bean for Asia, a logistical hub for selling coffee for the world, and a cultural center for Asia’s representative coffee.
  - As for frozen seafood, two business models are extracted; a logistical hub for global frozen seafood and a logistical hub for Asia’s representative frozen seafood.
  - In order for Korean ports to become a logistics hub for Asia, it is necessary to secure raw materials from various production areas, develop them into value added products and export to overseas through small packaging, distributing and processing to meet the customers’ needs.
  -While ports, port hinterlands and clusters of port cities are organically connected, it is necessary to establish a system which provides manpower, technology and resources through necessary training for manpower and technological development.
  - Successful operation of logistics hub built in ports requires control tower for commanding decision making and anchor companies that are able to attract relevant companies (trading companies and manufacturing firms etc). It also requires an aggressive marketing strategy to make them into a brand.

이전글, 다음글 읽기
이전글 A Study on the Improvement of Standards for Evaluating Economic Efficiency of Pre-feasibility Study on Ports
다음글 A Study on the Improvement of Safety Management System for Dangerous Goods in Korean Ports